Introduction
Many startups struggle to turn website visitors into actual leads. A well-designed landing page can lift your conversion rate from single digits to 40–60%. In this post, you’ll discover seven actionable steps to build a landing page that captures attention, builds trust, and drives action. Whether you’re launching a new product or promoting a service, these best practices will help you get more leads—fast.
Ensure fast loading
Every second counts. Aim for a load time under 1.5 seconds. Every extra second can cost you 10–15% of your traffic. Use tools like Google Lighthouse to identify heavy assets, compress images, and eliminate unnecessary scripts. A lightning-fast page keeps visitors engaged and reduces bounce rate.
Use low friction call to action
Make it easy for visitors to take the next step. Offer “Try for free,” “Sign up for updates,” or “Watch a quick demo.” Avoid asking for a payment or lengthy form up front. A simple, single-click button lowers resistance and encourages more clicks.
Pass top of fold test
Can visitors understand your offer without scrolling? Above the fold should include:
- A clear headline that states what you do
- A concise subheadline explaining why it matters
- A prominent low-friction call to action
- A contextual image or mockup
If they don’t know what you offer in three seconds, you’ve lost them.
Add social proof
Testimonials, logos, or expert quotes build instant credibility. If you’re new, curate industry-relevant quotes (e.g. from influencers or thought leaders) until you gather your own customer reviews. Display at least three to five snippets of praise to reassure skeptical visitors.
Offer a demo or walkthrough
A short Loom or screen-recorded video can humanize your brand and explain your product in under two minutes. Introduce yourself, show key features, and guide viewers through your solution. A simple video builds trust without heavy production costs.
Use modern branding
First impressions matter. Choose a clean, up-to-date template or invest in a lightweight flat design. Avoid dated stock photos or clip art. Consistent colors, fonts, and imagery aligned with your audience will signal professionalism and relevance.
Hone in on your target audience
Be crystal clear who your page is for—and who it’s not for. Speak their language, reference their challenges, and position your solution for that niche. Specific messaging converts far better than trying to please everyone.
Frequently asked questions
What is a low friction call to action?
A call to action that requires minimal effort—like “Try for free” or “Get instant access”—to encourage clicks without commitment.
How fast should my landing page load?
Aim for under 1.5 seconds on a 4G connection. Use performance audits to trim heavy assets.
Do I need video on my landing page?
A short, genuine walkthrough video can boost trust and clarify your offer, but it’s optional if you provide clear copy and images.
How much social proof is enough?
Start with three to five testimonials or industry quotes. Update them as you collect real customer feedback.
Ready to build your high converting landing page?
At Ditrich Group Websites, we design and optimize landing pages that drive 40–60% conversion rates.
👉 Book your free strategy call and start turning visitors into leads today!